The one thing that will make you stand out among your competition

Writing reviews has become second nature for many people, but as a service provider, asking for reviews can sometimes feel tricky. I’ve found that when done right, reviews not only help build trust with potential clients but also directly impact my Google rankings, helping more people find my business.

Let me share how I approach getting those coveted 5-star reviews while ensuring my clients are genuinely happy.

First off, why are reviews so important? Reviews play a massive role in how Google ranks local businesses. Positive reviews with detailed feedback signal to Google that I’m a trusted provider. The more high-quality reviews I have, the more likely I am to show up in search results when someone is looking for services in my area. They’re essentially social proof that I’m good at what I do.

The key to getting great reviews starts before the work even begins. I set the expectation upfront. When I meet a client for the first time, I let them know that I’ll be asking for a review after the job is complete. I explain that I want to ensure they’re 100% satisfied with my work. Then, I ask, “What would it take for you to give me a 5-star review?” This question opens the door for them to share their expectations, giving me a clear roadmap to exceed them.

Once the job is underway, it’s simple: do great work. There’s no shortcut here. Whether I’m building a deck or remodeling a basement, I ensure the job is done right, down to the smallest detail. This is the part that actually earns the review—not the asking.

After the work is complete, I always ask, “Are you happy with the work?” This is a critical moment. If the client hesitates or says no, I dig deeper: “How can I make it right?” Taking the time to address any concerns and make adjustments before leaving shows that I care about their satisfaction. It also turns potentially negative experiences into positive ones.

When everything is resolved and the client is happy, that’s when I ask for the review. Timing is key here. I don’t just say, “Can you leave me a review sometime?” Instead, I make it convenient:
“I’m going to step out to my truck to finalize the invoice. If you don’t mind, could you write a quick review while I wrap that up? I’ll send you the link to make it easy.”

By giving them a few minutes to write the review while the experience is fresh in their minds, I’ve found they’re more likely to follow through.

In the end, asking for reviews isn’t just about boosting my rankings—it’s about creating a system where my clients feel heard, valued, and happy. That’s what builds trust, attracts new customers, and keeps my business thriving. And honestly, there’s nothing more rewarding than seeing a glowing review from a satisfied client.